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Статья: 4P – 5W: from theory to practice Автор: Музыкантова Инна Владимировна (Tue, 01/31/2017 - 20:43)

Автор: Музыкантова Инна Владимировна
4P – 5W: from theory to practice

This studyguide is intended primarily for students bachelors of the direction "Management" profile "Marketing." It represents marketing theoretical and practical foundations as the modern concept of entrepreneurship, including modern tools that reflect innovative marketing directions. It allows students to gain necessary knowledge, skills and abilities that form required professional competencies basis . The manual is illustrated with diagrams, graphs, tables and includes review questions.

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