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Статья: Event-technology as a basic tool for positioning the business in the region Автор: Макаревич Ю. Ю. (Fri, 10/16/2015 - 13:33)

ISBN: 978-5-4365-1601-1
Автор: Макаревич Ю. Ю.
Event-technology as a basic tool for positioning the business in the region

Event-technology is, without doubt, the most effective way to attract attention to the company. But how to avoid all pitfalls and mistakes that stand in the way from a brilliant idea of a specially organized event to its realization? How would you with a minimal budget create the event which will be talked about in the region for a long time, and which will be followed by others? This book is intended to answer to all these questions. It is intended for students of 4th year courses of the specialization 031600.62 — Advertising and public relations.

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